NCPC Annual Meeting 2024: Together We Grow
hosted by the Wortham Center for the Performing Arts & The Renaissance Asheville Downtown Hotel in Asheville, NC

Session One: Introducing Professional Speakers 

NCPC recently announced the addition of a new membership category to our community: Professional Speakers. This exclusive category caters to professional lecturers, motivational speakers, authors, and humorists who truly excel in their respective fields. This session will allow presenters, at various types and sizes of venues, to see the cultural and economic benefits of adding engaging and dynamic speakers to their performance seasons.

Session panel: Debra Benson (Changemaker Talent), Phyllis Rush (7/24 TalentMarketing), Latoya Marsh (Guilford College Bryan Series), Lenore Teer (Well Spring Retirement Community)
Session Moderator: Cathy Gouge

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Session Two: Optimizing Film in Your Community with Ryan O'Quinn

Special guest Ryan O’Quinn is an American film and television actor and producer. He is also the founder and CEO of Damascus Road Productions, a Los Angeles-based film and television production company specializing in family content. Ryan will share his life experience as a filmmaker and a best-selling author, and discuss the cultural and economic impact that a curated film series can have in your community. He will also share ideas on how to incorporate film events into your seasonal programming. 

Session moderator: Joey Bennett

South Arts - Southern Circuit Tour of Independent Filmmakers

Session Three (Choose One): The Arts Means Business: Connecting the Arts to Economic Development

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Session Three (Choose One): Thriving in Our New Marketing Reality: Using First Party Data to Sell More Tickets Than Ever Before

If it feels like marketing has gotten harder recently, you're not alone!  New privacy standards and changing state laws have greatly limited how advertising platforms (like Facebook and Google) track and target users. This, in turn, has made ads and reporting in these platforms less effective than they were just a few short years ago. This session faces our new advertising reality head on and offers up new insights and real-world strategies to increase your marketing effectiveness and ultimately increase the number of tickets you sell each year.

Session leader: Aaron Bare (ETIX/Rockhouse Partners)

Session Four: Making the Connection

Let’s face it, the arts industry has changed since Covid-19 descended upon the world. The great reshuffle brought many new presenters and artist representatives into the field while many seasoned performing arts professionals have had to learn how to navigate the business of the arts in a post-pandemic world. One question we've all been asking is how can we connect meaningfully and do business?

This open and honest conversation between presenters and agents/artists is sure to give us new understanding and direction. 

Session Panel: David Briggs (High Point Theatre), John Brown (Duke Arts/John Brown Jazz Group), Corinne Bass (Arts Council of Winston-Salem & Forsyth County), Barbara Meyer (Admire Entertainment), Ron DeStefano (EPIC Arts Management), Victor Haskins (Victor Haskins) Rae Geoffrey (Wortham Center for the Performing Arts) 

Session Moderator: Rae Geoffrey (Wortham Center for the Performing Arts)

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